TAG Collective https://dev.tagmediagroup.com Power is Pop Culture Mon, 01 Mar 2021 05:39:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://cdn.tagcollective.com/wp-content/uploads/2021/01/25203114/cropped-TAG-v3-Final-1-32x32.png TAG Collective https://dev.tagmediagroup.com 32 32 The Importance of Hiring a Multi-Cultural Team to Manage Your Brand https://dev.tagmediagroup.com/the-importance-of-hiring-a-multi-cultural-team-to-manage-your-brand/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-hiring-a-multi-cultural-team-to-manage-your-brand https://dev.tagmediagroup.com/the-importance-of-hiring-a-multi-cultural-team-to-manage-your-brand/#respond Mon, 01 Mar 2021 14:00:08 +0000 https://tagcollective.com/?p=1186 We’ve all been on social media when brands like Gucci and H&M have come under fire for controversial campaigns that easily could have been...

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We’ve all been on social media when brands like Gucci and H&M have come under fire for controversial campaigns that easily could have been avoided. With so much emphasis on diversity, inclusion, and equitable representation in the media, it is crucial to have a team that understands how to be all over the internet while remaining focused on the goal of such research. 

The reality of the digital age is that everyone’s voice matters. To be clear, there has never been a time where everyone’s voice shouldn’t have mattered; but in a world of hash-tagged headlines and social media journalists, there is power behind every voice. When our clients come to us with new ideas for campaigns, content, or events we know that they were created with a single person or group’s perspective in mind. It is not our job to be yes-people, rather brainstorm on behalf of their digital audience. 

The United States is on its way to making Spanish its official second language; the President declared “Black Lives Matter;” and a new icon is canceled on Twitter every day. The world is changing. We need to be more mindful of one another and our individual impacts on the world than ever before. Most people on the internet are “woke” enough to see straight through smoke and mirrors. Merely hopping on trends that support diversity and inclusivity will not do. If diversity and inclusion are not embedded in the fabric of your brand or company, it’s imperative to hire a group with this type of vision. 

Even when working with our most socially conscious clients, it is clear to see that one cannot run a business and be everywhere at once

TAG Collective is made up of a diverse group of people coming from all walks of life, widely ranging in age groups, ethnicities, educational backgrounds, and more. We use our individual perspectives and combined agency identity to offer our clients insight that reflects the importance of the world’s many points of view.

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The Future of PR And Agency Life https://dev.tagmediagroup.com/the-future-of-pr-and-agency-life/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-pr-and-agency-life https://dev.tagmediagroup.com/the-future-of-pr-and-agency-life/#respond Mon, 08 Feb 2021 15:00:27 +0000 https://tagcollective.com/?p=1174 This pandemic has hit me, like millions of people, hard. As a social person who loves to network with experts, potential and current clients, future...

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This pandemic has hit me, like millions of people, hard. As a social person who loves to network with experts, potential and current clients, future experts and leaders, and others, it’s been demanding to network and conduct these chemistry meetings via Zoom.  I have never had a problem with being transparent and authentic to my beliefs and setting realistic expectations with clients.  My personality allows for that to come through the screen. However, there is nothing like eye contact, the sense of passion in a presentation and, the magic of sharing the same goals of success with a client finalizing the meeting with shaking hands to complete the deal. This feeling, for now, is gone.

Being authentic is more crucial than ever. Agencies have to think quicker on making relevant presentations, hijacking off the news for their client, and authentically speaking to the consumer. Consumers can tell whether a product – be it a person or a consumer brand- is genuine, authentic, and worthy enough for them to buy into their brand ethos. The rapid fire change that 2020 brought us will continue and has ushered in new opportunities to create customer experiences across a wide range of technology. PR experts can now engage through multiple channels to potential consumers for their clients and themselves. With media shrinking daily, and pay-for-placement becoming more prevalent for many outlets survival, many are choosing to ignore what many smart PR Pros and Marketers know – that using influencers for media coverage as part of the overall campaign strategy is the way to go. All the free content on Google—which is at the mercy of editorial agendas—along with butchered traditional media, are all struggling to compete for ad dollars. For those looking for objective reporting, most news outlets are going to subscription-based online content. With less access to articles from traditional outlets with journalistic principals and pitches about trending topics, online PR experts will have more leverage with editors and curate and cater to their beats now more than ever. 

You have to rethink your strategy and present content internally to create brand fans, and externally to create fans for your clients. PR is no longer a solo effort. Digital Marketing, effective Social Media Management, Influencer Engagement and Public Relations all go hand-in-hand. PR experts and marketers have to take an active role in understanding their agency’s factual and incorrect information. Once they have done that, the brands they represent can then go and create clarity and accurate information themselves.

The world has changed. Rather than look at this from a negative perspective, look at it as a chance to champion authenticity, respect, transparency, diversity, and inclusion in all you do. Educate your team, and yes, educate your clients and potential clients as well.  The art of spinning a story has changed. Tell your story excitingly and authentically, and not only will your brand shine bright, but so will your clients and potential clients to come.

Word of mouth is still the holy grail of building your business. Continue to embrace the new world and all the positive outcomes that have come out of it. Remotely, we can do it. Be your biggest brand ambassador and journalists and clients will sense that passion through email, zoom or in this day and age a phone call.

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When Brand Building, Small But Influential ALWAYS Outweighs Large But Silent https://dev.tagmediagroup.com/when-brand-building-small-but-influential-always-outweighs-large-but-silent/?utm_source=rss&utm_medium=rss&utm_campaign=when-brand-building-small-but-influential-always-outweighs-large-but-silent https://dev.tagmediagroup.com/when-brand-building-small-but-influential-always-outweighs-large-but-silent/#respond Thu, 04 Feb 2021 22:33:26 +0000 https://tagcollective.com/?p=1169 I often talk with clients and work with them to navigate this vast new world of digital media. The best, worst, part of that...

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I often talk with clients and work with them to navigate this vast new world of digital media. The best, worst, part of that job is overcoming the myth of numbers. Everyone has been taught that “bigger is better.” While true in context, the subtext is almost always more daunting.

For those well-versed in math, the concept is simple enough: would you rather have ten outlets that each has 20,000 readers, where 10% or more read their stuff religiously, rather than an outlet with 7,000,000 readers and thousands of articles a day where less than 0.1% will see it? (Math hint: 20,000 x 10 = 200,000 x 10% = 20,000 readers who believe in your product VS. 7,000,000 x 0.1% = 7,000 who say, oh, okay, nice.)

Don’t get me wrong – the big outlets are hugely important too and boast their own value. For example if you already have a brand following, the article will almost certainly raise higher in the rankings on that site and be seen by more people. Also, depending on the Google Ranking Scores, it can have tremendous SEO value for your brand too (that is, if they backlink to you – something we always push for with our clients and relationships.)

What’s my point? Simple – when building a brand – each and every mention of your brand in front of their targeted audience, from a trusted source, equals a greater opportunity for conversation. None should be shunned just because of their size perception. Often, when consulting, and speaking with prospective clients, I cite one of my favorite studies in recent years – one that says it takes between 7 and 13 touchpoints to convert a new customer. That fruit is certainly a low lower hanging the more penetration (in terms of number of outlets you have) versus just the big ones. What all of this ultimately turns into is trust in your brand – the most valuable commodity you can cultivate.

Until next time, keep you brand broadening. ~DC

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Experience = Opportunity https://dev.tagmediagroup.com/experience-opportunity/?utm_source=rss&utm_medium=rss&utm_campaign=experience-opportunity https://dev.tagmediagroup.com/experience-opportunity/#respond Tue, 02 Feb 2021 16:00:32 +0000 https://tagmediagroup.com/?p=1139 As a kid, I always imagined myself working the red carpet, styling the main character on my favorite TV show, or speaking to a...

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As a kid, I always imagined myself working the red carpet, styling the main character on my favorite TV show, or speaking to a room of reporters on behalf of an influential art or culture company. As a child, I had no idea how I was going to make these dreams come true, but I’ve always been determined to try. Going to college in 2017 opened my eyes to a world of career and networking opportunities that sparked the Senior Account Executive of TAG Media Group that people see today. 

When I arrived, I thought I wanted to be a print reporter. I joined my school’s newspaper and I knew that wasn’t the path for me. I joined a female-run blog and enjoyed that for a while, but I still felt like I was limiting myself. Finally, I joined my university’s newscast and connected to the work immediately. (I know that still doesn’t explain how I landed in PR, but I’m getting there). Working for the local TV station allowed me to write, produce, direct, and create all at once – I was hooked. I worked every single position in that newsroom because I wanted to learn that badly. I worked my way to Senior Producer of the newscast and I started booking guests for our entertainment and news segments – this was my peephole into the world of PR. (Remember what I said I wanted to do when I first got to school? Yeah, me either.)

Even with all of that involvement, I ended the school year without an internship offer from the dozens to which I applied, but I refused to go home and work at the same restaurant that employed me during high school – I wanted more. I packed up my bags and moved from New Jersey to New York to find something that inspired me. The first night I arrived, I attended a launch event for a new music app – perfect for networking with major players in the entertainment industry. Interestingly enough, I met Marilyn and Daniel (TAG Co-Founders) through a connection I made that night. After a round of follow-up emails and new LinkedIn connections, I started as a Digital Intern for TMG only three weeks later and I knew I found something that I could do forever. 

This June will be two years since I started working with TAG Collective. In that time, I have learned the same amount of new knowledge as in my university classrooms. I have worked with editors from top publications including People, Refinery29, Forbes, Billboard, and more; producers from Fuse, MTV; and clients from all walks of life in the entertainment, restaurant, beverage, health & wellness, and tech industries.

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PR vs. Journalism https://dev.tagmediagroup.com/pr-vs-journalism/?utm_source=rss&utm_medium=rss&utm_campaign=pr-vs-journalism https://dev.tagmediagroup.com/pr-vs-journalism/#respond Mon, 01 Feb 2021 14:00:27 +0000 https://tagmediagroup.com/?p=1121 A Lot of people ask the question of is Public Relations and Journalism the same thing?  Of course they constantly correlate between the two...

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A Lot of people ask the question of is Public Relations and Journalism the same thing? 

Of course they constantly correlate between the two as they build the mediums of TV, magazines and social media with news of all sorts – from lifestyle, to beauty, to even sports and entertainment. Now the question is what does each role do that makes it unique from the other. 

In both journalism and PR, professionals are constantly communicating with the public. They tell stories and interact with their audiences – it is what keeps the organizations running so smoothly and interchangeable between the two

While a  journalist writes for a mass audience, public relations officials write for a targeted audience, a certain demographic depending on the present issue. Journalism is just about producing content. – Channels: Journalists reach audiences only through one channel (the medium that publishes or broadcasts their work).

Publicists use a variety of publications or channels to reach a specific audience. PR has many components, ranging from counseling to issues management and special events, while journalism is just about producing content.

Journalism Goals:

  • Supplying news content of all subjects
  • Keeping people informed on events, issues and important people in the world
  • Provide valuable information for people to make good decisions
  • Check the power of the government and provide an open flow of communication

Public Relations Goals:

  • Protect the reputation of their clientele
  • Enhance their clients image in the public
  • Always Maintain a favorable image
  • Communicate with the organization’s publics

In order for professionals in the journalism and PR industries to be successful, it is essential to build credibility and trust with the audience. Journalists build trust by reporting and publishing fair and accurate content so that they are recognized as a credible organization. In addition to credibility, PR professionals build trust to inform and persuade target audiences to support an organization or product. They together work hand-in-hand to ensure that trust and interest between the media and the public. 

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How to stay Motivated while Working Remote in 2021 https://dev.tagmediagroup.com/how-to-stay-motivated-while-working-remote-in-2021/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-stay-motivated-while-working-remote-in-2021 https://dev.tagmediagroup.com/how-to-stay-motivated-while-working-remote-in-2021/#respond Fri, 29 Jan 2021 14:30:16 +0000 https://tagmediagroup.com/?p=1132 Honestly, working from was always a desire society wanted, but now a force – how can work from the comfort of my home successfully?...

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Honestly, working from was always a desire society wanted, but now a force – how can work from the comfort of my home successfully?

I’ve had my own demise of working from home that sometimes leaves me drained – as an Account Executive I work the average eight hour days but by then it’s day and lost the chance to enjoy the restricted outdoors. 

How can we improvise making working remotely more relaxing and yet productive that doesn’t give the drone feeling of working in your favorite safe place, home.

Here are 5 tips to stay motivated: 

1. Create a working environment at home

The idea of working from home consists of sitting in bed or in front of the television with your laptop, it is unlikely that you will be very productive. If you have a spare room or study to use as an office space, keep anything work related there. Creating a working environment can get you in the right headspace that you need to work productively – give yourself a decor office space that fits your personality and makes working from home more suitable and less like home.

2. Organize your day

If you set out clear objectives for the day ahead, you are more likely to stay focused and achieve your self-recommended deadlines. Create a ‘To-Do’ list to essure you’re on track with what needs to get done but it is also rewarding by checking your tasks off. 

3. Manage your workload

If your career is task heavy and quick deadlines like the Public Relations field is, the best option is to work on the easy quick tasks – get it done than take your time on the more intensive tasks that would require more of your attention. Try to separate them into manageable chunks to complete throughout the day or week. Planning and mapping out your workload in this way should stop you from feeling overwhelmed.

4. Give yourself breaks

Breaks are important to boost productivity. If you don’t allow yourself time to rest and recuperate during the day, you may become burnt out by the afternoon. Be sure to take a full lunch break, and try to stay away from your computer during this time as well. You will feel rejuvenated when you return to your desk to tackle the full working day.

5. Reward yourself

After completing a few tasks, reward yourself by taking a break – taking a lunch or even checking your phone if you didn’t have the option to do that while working. It’s important to reward yourself especially when working from home because although – it’s harder to stay motivated and focused in a new environment vs. working in the office – you have your own set routine that you’ve become accustomed to.  It may motivate you knowing that you need to complete a task and send it to your manager by a certain deadline, but for those who don’t work under anyone, you should try to come up with ways of rewarding yourself at the end of each task or day. 

This little boost can give you what you need to move onto the next job, and keep up your motivation. 

It isn’t easy staying motivated while working from home – this environment is foregin to all of us and we’re still adjusting. But don’t limit yourself, and ignite more stress – give yourself breathing room, make a space that’s just for work but visually enjoyable and reward yourself!

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Time Management https://dev.tagmediagroup.com/time-management/?utm_source=rss&utm_medium=rss&utm_campaign=time-management https://dev.tagmediagroup.com/time-management/#respond Thu, 28 Jan 2021 03:54:28 +0000 https://tagmediagroup.com/?p=1111 Depending on the day, you don’t want to be there, your energy may be off ,but how can you accomplish tasks effectively?  Public Relations...

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Depending on the day, you don’t want to be there, your energy may be off ,but how can you accomplish tasks effectively? 

Public Relations Is one of those career fields that require so much of your attention, and deadline will be your favorite word for most of your career

Our job is something of detail only us as account executives have accomplished the idea of meeting a deadline that only uplifts our clients to the best of our abilities. TIME MANAGEMENT is necessary in order to achieve your most authentic yet, ON TIME work.

Tips to time management: I saw these tips  from Forbes I thought were perfect for this post 

1. Create a time audit/plan.

When it comes to time management, the first step you need to take is finding out where your time actually goes. Understanding your schutte and your time management helps create an easier work environment when you’re left with a large amount of tasks that require your attention. You may believe that you only spend 30 minutes on emails, but in reality that task is eating-up an hour of your day. 

Try downloading an app that keeps track of your time, such as, RescueTime, Toggl or my app Calendar to track everything you do for a week. You can then access a report to find out what’s stealing your time. 

2. Set a time limit to each task.

I’ve found that setting a time limit to each task prevents me from getting distracted or procrastinating. Give yourself some time to put forth some effort in certain tasks and switch back and forth so you don’t get stuck on one task but you can make progress at the same time. 

An example of this would be having two pitches, both due at the end of the work day. Try looking at the pitch topic that you find to be the most interesting, focus on that pitch for 2 hours, which is a lot of time to research and write the majority of the pitch and then dabble into the next pitch and go back and forth until thode tasks are completed. 

3. Use a to-do-list, but don’t abandon tasks.

All goals and projects are made up of smaller parts that need to be accomplished in order to achieve the goal, or complete the project. I use to-do-lists all the time, which is one of my favorite tools. It’s rewarding checking off a box on that list, to me. You should be using this in everyday life especially if you’re a student.  This lets you check and complete multiple tasks at a time, which is essential in time management.

4. Stop being perfect.

I read this and laughed because this is so true. Trying to be perfect is nonexistent, it’s not real. Work reminds me of school, you make mistakes and learn, but quickly. Perfection in PR is only based on time management, be through and get it done. You were already headed in the right direction having it done on time, time management.

These are generic ideas to get through that fast paced work day, I would personally ask to take breaks in-between. Take time to yourself to take lunch and don’t overwork yourself.  

Good time management allows you to accomplish more in a shorter period of time, which leads to more free time, which lets you take advantage of learning opportunities, lowers your stress, and helps you focus, which leads to more career success. Time management makes your day, especially if you’re a PR executive. We constantly have to tend to multiple clients at a time, so time management is key. 

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